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Not another ad agency

Empathy is a powerful emotion and we can definitely empathise with everyone on the truth that the world doesn’t need another boring ass agency. Which leads me to context. In our industry, context is probably the most important consideration in everything we do. Stating the…
makerstreet
October 27, 2020
Advertising

How Polarised Sunglasses Killed Advertising

Okay, the title might be a bit dramatic. But hear us out! Polarised sunglasses had a real impact on outdoor advertising. Have you ever worn your sunglasses while driving and seen rainbows on car windscreens? Or found that you can hardly see your phone screen?…
makerstreet
October 5, 2020
Advertising

Brand Advertising is Quite Like Dating

How on earth are dating and advertising even remotely similar? So, you're on a date - It's going well, you like what you see. You feel the connection, an undeniable spark. This is what's missing from your life. You want, need and deserve this. But…
makerstreet
March 6, 2020
Advertising

New Horizons Spark a Rebrand

From Hatchet Agency, to Maker Street. Featured in the Friday morning article by Mumbrella, a platform that discusses everything relevant to Australia’s media and marketing, is the story, vision and birth of Maker Street. Click the links below to read the full article on: B&T,…
makerstreet
January 10, 2020
Advertising

How to Define a Budget for Advertising

We always see a fair bit of confusion when it comes to advertising budgets. This poses the question: What’s the difference between Advertising, Marketing and Sales? They’re all the same thing, right? Well, no. Marketing is essentially an umbrella that covers the overall selling of…
makerstreet
January 8, 2020