Advertising Archives | Maker Street Studios

Advertising Branding

Not another ad agency

Empathy is a powerful emotion and we can definitely empathise with everyone on the truth that the world doesn’t need another boring ass agency. Which leads me to context. In our industry, context is probably the most important consideration in everything we do. Stating the…

makerstreetOctober 27, 2020

Advertising Branding

9 Aussie Breweries with Bang-on Branding

Beer. Imagine a world without it? We’d rather not think about that. Fortunately for us, beer is a huge industry in Australia that produces $16 billion a year in economic activity. Better yet, 85% of all beer sold in Australia is made locally too. Just…

makerstreetOctober 15, 2020

Advertising

How Polarised Sunglasses Killed Advertising

Okay, the title might be a bit dramatic. But hear us out! Polarised sunglasses had a real impact on outdoor advertising. Have you ever worn your sunglasses while driving and seen rainbows on car windscreens? Or found that you can hardly see your phone screen?…

makerstreetOctober 5, 2020

Advertising

What COVID-19 means for Advertisers and how you can stay on top, on the edge of a recession

The global economies been flipped upside down, stretched, poked and prodded in all sorts of places since the spawn of COVID-19. Unfortunately, for a lot of businesses, this is the bitter end. The fate of trade in both big business and small lay in the…

makerstreetMarch 31, 2020

Advertising

Brand Advertising is Quite Like Dating

How on earth are dating and advertising even remotely similar? So, you're on a date - It's going well, you like what you see. You feel the connection, an undeniable spark. This is what's missing from your life. You want, need and deserve this. But…

makerstreetMarch 6, 2020

Advertising

Why is sport such an emotional advertising channel?

It’s 15 seconds till the hooter blows. Your team is tied up with the opposition and the score has changed hands 4 times in the last 10 minutes. How are you feeling? Stressed and emotional to say the least. Sport is an entertainment source that…

makerstreetFebruary 28, 2020

Advertising Maker Difference

Small Gestures Make a Big Difference

This Valentine’s Day our team took to the streets of Brisbane. We spent the day handing out chocolates, along with statements of love and appreciation. We had the simplest of goals in mind. To spread an abundance of happiness and engaging people with positive human…

makerstreetFebruary 26, 2020

Advertising

New Horizons Spark a Rebrand

From Hatchet Agency, to Maker Street. Featured in the Friday morning article by Mumbrella, a platform that discusses everything relevant to Australia’s media and marketing, is the story, vision and birth of Maker Street. Click the links below to read the full article on: B&T,…

makerstreetJanuary 10, 2020

Advertising

Break your Advertising V-Card: Getting the most out of your agency.

As a business owner, with every decision, no doubt at some point you're asking the questions. How long will it take? What's the cost? And what resources do we need? This may elicit a very complex spreadsheet, project timeline or list of new requirements for…

makerstreetJanuary 8, 2020

Advertising

How to Define a Budget for Advertising

We always see a fair bit of confusion when it comes to advertising budgets. This poses the question: What’s the difference between Advertising, Marketing and Sales? They’re all the same thing, right? Well, no. Marketing is essentially an umbrella that covers the overall selling of…

makerstreetJanuary 8, 2020

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