Imagine this… You roll into the office on a crisp Monday morning to find a cease and desist in your inbox. It’s unannounced, unwelcome and shot over by some random second rate programmers on the west coast. You’ve got prior use, but launching a new…
Branding your startup? Is it important? Over the last few weeks I’ve read a few LinkedIn posts/articles stating (more or less) that startup branding in some form or another is a complete waste of time, resources and energy for most startup businesses. This type of…
As a business owner, you would know just how necessary it is to stand out in a crowded, noisy and competitive market. Your brand needs to be strong, consistent and working at its absolute best. All makes sense, common (business) knowledge right? But how often…
Every year, marketers have a new buzzword that they’ll throw around to prove they are more in the know than any other marketer. The new terminology tends to die out as quick as it erupts, but brand journalism has stuck around - and for good…
Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you recently gone through a merger or acquisition? Does your brand feel inconsistent across different touch points? These are just a few questions you…
Are we in a downturn? I think that’s the biggest question to start with...remembering that in a ‘typical’ downturn some businesses struggle to attract new business while others seem to thrive in what the media broadly labels as ‘challenging times’... But we've been here before...…