Branding Archives | Maker Street Studios

Branding

Brand Protection: What it means and why it’s the most important investment in your brand…

Imagine this… You roll into the office on a crisp Monday morning to find a cease and desist in your inbox. It’s unannounced, unwelcome and shot over by some random second rate programmers on the west coast. You’ve got prior use, but launching a new…

makerstreetMay 9, 2023

Branding

Branding for Startups: Everything you need to know about branding your new startup

Branding your startup? Is it important? Over the last few weeks I’ve read a few LinkedIn posts/articles stating (more or less) that startup branding in some form or another is a complete waste of time, resources and energy for most startup businesses. This type of…

makerstreetMay 3, 2023

Branding

How to identify, evaluate and strengthen your brand from the inside out

As a business owner, you would know just how necessary it is to stand out in a crowded, noisy and competitive market. Your brand needs to be strong, consistent and working at its absolute best. All makes sense, common (business) knowledge right? But how often…

makerstreetApril 13, 2023

Branding

A Crash Course in Brand Journalism

Every year, marketers have a new buzzword that they’ll throw around to prove they are more in the know than any other marketer. The new terminology tends to die out as quick as it erupts, but brand journalism has stuck around - and for good…

makerstreetApril 12, 2023

Branding

When is the ideal time to do a brand refresh?

Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you recently gone through a merger or acquisition? Does your brand feel inconsistent across different touch points? These are just a few questions you…

makerstreetApril 5, 2023

Branding

Branding in a Recession: How to get through it and come out on top

Are we in a downturn? I think that’s the biggest question to start with...remembering that in a ‘typical’ downturn some businesses struggle to attract new business while others seem to thrive in what the media broadly labels as ‘challenging times’... But we've been here before...…

makerstreetMarch 23, 2023

Branding Design Venture Design

How we develop minimum viable brands to test new ventures

New ideas come from anywhere. The shower, the grocery store, waiting for the bus. Most of them disappear without us giving them a second thought. This is precisely why I encourage everyone I meet to carry a notebook with them everywhere they go. To capture…

makerstreetMarch 2, 2021

Branding

Brand Storytelling 101: Think Before You Speak

Once upon a time in an agency far, far away, a team of creatives built a brand so beautiful and the business lived happily ever after. It’s a story so sweet you might want to spit it out - and that’s because it’s nothing but…

makerstreetFebruary 23, 2021

Branding

Design serves a much higher purpose than it’s form. Here’s why…

Have you ever thought about why things are, the way they are? Why do all cars take a similar form and shape regardless of their shared function of simply moving us around. Why are all hammers the way they are and why do we still…

makerstreetFebruary 15, 2021

Advertising Branding

Not another ad agency

Empathy is a powerful emotion and we can definitely empathise with everyone on the truth that the world doesn’t need another boring ass agency. Which leads me to context. In our industry, context is probably the most important consideration in everything we do. Stating the…

makerstreetOctober 27, 2020

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