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Maker Street Studios is a branding agency and design studio in Brisbane. We work with founders at moments that matter, building and launching impactful brands for startups, scaleups, and investors.

Electric Island

Name: Maker Street Studios
Address: 22 Ross Street, Newstead, QLD, 4006, AU
Telephone: +61 7 3556 5329
Price range: $$

Australia's Sweatiest Festival.

More Things We've Made

Witzer

A safer way to trade

Papp’d

Papp’d is a new age capture app for vip’s (and wannabe’s). A throwback nod to the era of nightclub photographers, shooting for drink cards.

Branding Agency For

Startups
Scaleups
Investors

Brand Naming
Brand Identity
Brand Strategy
Digital Design
Motion Design
Campaigns
Wayfinding

Our Branding Studio

22 Ross Street

Newstead Qld 4006

Australia

Instagram, LinkedIn

00:00:00 AEST

[email protected]

+61 7 3556 5329

Amazing brands with boring business are not sexy

Commuters might see up to 250 brands a day. Be the one that stands out.

Why rebrand? 01

Your key brand message could belong to a bank, a vitamin, or a cult.

Distinction sells. Generic positioning makes you a substitute, not a choice.

Why rebrand? 02

Five competitors, one shade of blue, zero differentiation.

Distinctive brand assets drive recall and market share. Sameness is boring and expensive.

Why rebrand? 03

Your website looks great on a BlackBerry.

Most traffic is mobile now. A brand that breaks on a phone breaks the sale.

Why rebrand? 04

Your colours look fine, for the colour-blind.

Around 1 in 12 men can't read low-contrast palettes. Accessible brands reach more buyers.

Why rebrand? 05

Your brand is one trademark dispute away from a very bad week.

An ownable name is an asset. An unprotected one is a liability waiting to invoice you.

Why rebrand? 06

Half your customers think you've gone out of business.

A stale brand reads as a dead one. Looking active is part of staying alive.

Why rebrand? 07

Nobody can spell your name.

If they can't spell it, they can't search it. Findability is revenue.

Why rebrand? 08

You're in a price war you started, against yourself, for no reason.

64% of consumers will pay more for a simpler experience. The premium is on the table. Your brand keeps apologising and pushing it back.

Why rebrand? 09

Your happiest customer tried to refer you and pulled a muscle explaining what you do.

61% of people recommend a brand because it's simple. Word of mouth only works if the words fit in a mouth.

Why rebrand? 10

Your brand guidelines exist. In a PDF. That one person opened. In 2021.

81% of companies admit they're shipping off-brand content. Every rogue slide and freelance flyer is a small refund you're posting to the wrong account.

Why rebrand? 11

You grew up. Your brand is still wearing its school uniform to client meetings.

When the brand stops matching the business, the buyer repositions you themselves. They get it wrong, and then they leave, confidently.

Why rebrand? 12

You built a Rolls-Royce and wrapped it in a Bi-Lo brand.

Identity sets the price expectation before the price tag does. Under-signal once and you've capped your rates for years, with a smile.

Why rebrand? 13

You're 3 CMOs in and now you look like a fridge full of leftovers.

Confused buyers don't buy. Coherent brand architecture turns a logo graveyard into an actual proposition.

Why rebrand? 14

You think it's only designers who care about the fonts.

46% of web users judge a site's credibility on its visual design, ahead of the actual content.

Why rebrand? 15

Camouflage is a strange goal for marketing.

Standing out works. Matching the wallpaper does not.

Why rebrand? 16

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Electric Island is the ultimate beach party designed to capture the immersive pulse of house music. A sun soaked fever dream. The summer vibe you chase all year long, bottled up and delivered on the sweaty sands of Glenelg Beach and Cottesloe Bay. We developed an identity thats immersive and fluid, encapsulating the summer vibes of Australia’s wettest festival.

What we did: Brand Identity, Brand Strategy, Campaigns
Region: Cottesloe Beach, Perth
Year: 2025

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