Shh!t Happens
Bottoms up!
A personal care brand working hard to solve the challenges of the disability community from the bottom up. With products intentionally designed to spark big conversations in the community. Shh!t Happens, is a conversation starter in its own right.
We shaped the identity so every touchpoint feels intentional – from first impression through rollout – with a system that can flex without losing its centre.
The Approach
We started with the behaviour of the brand in the real world – how it should feel in motion, in conversation, and at rest. From there we built a visual language that can stretch across campaign, product, and day-to-day use without diluting the idea.
The System
Typography, colour, and craft details were locked into a modular toolkit. The goal was not decoration for its own sake, but a repeatable set of decisions that keep the work sharp as it scales.
Guidelines make the system usable for teams beyond the studio – so the brand stays coherent long after launch.
They translated a messy brief into a system we can actually use. Every piece lands with clarity - and the brand finally has a point of view.
The Expression
Application is where the idea earns its keep. Across digital, print, and environment, the system holds a clear hierarchy while leaving room for moments of surprise.