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Maker Street Studios is a branding agency and design studio in Brisbane. We work with founders at moments that matter, building and launching impactful brands for startups, scaleups, and investors.

The Feed

What Uncertainty Means for Your Brand, and How to Stay Credible When the Market Shifts Read it

How Your Brand Story Is Impacting Your Bottom Line

Posted on 01/08/20 in Branding.

Brand narrative is not soft marketing. It directly affects conversion, pricing power, talent acquisition, and fundraising, the metrics founders actually track.

2019’s Most Distinctive Brand Identities: What Founders Can Learn Read it

2019’s Most Distinctive Brand Identities: What Founders Can Learn

Posted on 01/07/20 in Branding.

A look back at the brand identities that stood out, and the strategic lessons they offer for founders building brands today.

Brand Development For

  • Startups
  • Scaleups
  • Investors
  • Brand Naming
  • Brand Identity
  • Brand Strategy
  • Digital Design
  • Motion Design
  • Campaigns
  • Wayfinding

Our Branding Studio

22 Ross Street

Newstead Qld 4006

Australia

Instagram, LinkedIn

00:00:00 AEST

[email protected]

+61 7 3856 5329

Why rebrand?

Amazing brands with boring business are not sexy

Commuters might see up to 250 brands a day. Be the one that stands out.

Your key brand message could belong to a bank, a vitamin, or a cult.

Distinction sells. Generic positioning makes you a substitute, not a choice.

Five competitors, one shade of blue, zero differentiation.

Distinctive brand assets drive recall and market share. Sameness is boring and expensive.

Your website looks great on a BlackBerry.

Most traffic is mobile now. A brand that breaks on a phone breaks the sale.

Your colours look fine, for the colour-blind.

Around 1 in 12 men can't read low-contrast palettes. Accessible brands reach more buyers.

Your brand is one trademark dispute away from a very bad week.

An ownable name is an asset. An unprotected one is a liability waiting to invoice you.

Half your customers think you've gone out of business.

A stale brand reads as a dead one. Looking active is part of staying alive.

Nobody can spell your name.

If they can't spell it, they can't search it. Findability is revenue.

You're in a price war you started, against yourself, for no reason.

64% of consumers will pay more for a simpler experience. The premium is on the table. Your brand keeps apologising and pushing it back.

Your happiest customer tried to refer you and pulled a muscle explaining what you do.

61% of people recommend a brand because it's simple. Word of mouth only works if the words fit in a mouth.

Your brand guidelines exist. In a PDF. That one person opened. In 2021.

81% of companies admit they're shipping off-brand content. Every rogue slide and freelance flyer is a small refund you're posting to the wrong account.

You grew up. Your brand is still wearing its school uniform to client meetings.

When the brand stops matching the business, the buyer repositions you themselves. They get it wrong, and then they leave, confidently.

You built a Rolls-Royce and wrapped it in a Bi-Lo brand.

Identity sets the price expectation before the price tag does. Under-signal once and you've capped your rates for years, with a smile.

You're 3 CMOs in and now you look like a fridge full of leftovers.

Confused buyers don't buy. Coherent brand architecture turns a logo graveyard into an actual proposition.

You think it's only designers who care about the fonts.

46% of web users judge a site's credibility on its visual design, ahead of the actual content.

Camouflage is a strange goal for marketing.

Standing out works. Matching the wallpaper does not.

Maker Street Studios

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