We were Hatchet Agency. Now we are Maker Street Studios. That is not a cosmetic change. It is a strategic one.
Why we rebranded
Hatchet was built in a different era, for a different kind of work. As our focus sharpened, brand development for founders at moments that matter, the name and identity no longer reflected who we had become.
We were not an advertising agency. We were a branding agency. The rebrand made that official.
What changed
- Name: Maker Street Studios (MKRST), rooted in our Brisbane studio at 22 Ross Street, Newstead.
- Focus: Brand strategy, naming, identity, design, and launch, not media buying or campaign management.
- Audience: Founders at pre-seed through Series B, scale-ups, and investment firms.
- Process: Lean, senior-led engagements: four to twelve weeks, no handoffs.
What we learned
Rebranding yourself is the hardest brief. You cannot hide behind client objectivity. Every decision is personal and strategic.
It reinforced what we tell every client: a rebrand must trace back to a genuine strategic shift. Change the design without changing the strategy, and you have wasted everyone’s time.
Our studio today
Maker Street Studios is a Brisbane-based branding agency. We build brands for startups, scale-ups, and investors. Strategythrough to launch, with a senior team from day one.
To discuss strategy, identity, or a full brand development engagement, start a conversation with our studio.