Papp’d
Your backstage pass
Papp’d is a new age capture app for vip’s (and wannabe’s). A throwback nod to the era of nightclub photographers, shooting for drink cards. Papp’d empowers photographers and anyone with a camera to capture the night and sell the albums. Tag the location, set a price, make the dou
We shaped the identity so every touchpoint feels intentional – from first impression through rollout – with a system that can flex without losing its centre.
The Approach
We started with the behaviour of the brand in the real world – how it should feel in motion, in conversation, and at rest. From there we built a visual language that can stretch across campaign, product, and day-to-day use without diluting the idea.
The System
Typography, colour, and craft details were locked into a modular toolkit. The goal was not decoration for its own sake, but a repeatable set of decisions that keep the work sharp as it scales.
Guidelines make the system usable for teams beyond the studio – so the brand stays coherent long after launch.
From first workshop to final rollout, the process was calm and decisive. The result is a brand that looks as confident as the business has become.
The Expression
Application is where the idea earns its keep. Across digital, print, and environment, the system holds a clear hierarchy while leaving room for moments of surprise.