How we helped men from across the globe feel more comfortable in their skin

Client

  • Othr Half

Project

  • Brand Development

Work

  • Brand Strategy
  • Brand Identity
  • Verbal Identity
  • Product Design
  • Creative Direction
  • Packaging Design
  • Copywriting

Othr Half is a men’s skincare brand that brings high quality products and a thoughtful set of self care solutions to men across the globe on a mission to normalise self care and create a safe place for men to feel more comfortable, in their skin.

We helped Othr Half craft and develop their customer facing brand. Through a series of strategic workshops, we helped the team uncover and define their voice in a crowded market flooded with products targeted at women and express that to their audience. All in an effort to help men from all over, feel more comfortable investing in self-care.

Maker Street gave us a lot to think about in regards to our brand, specifically, short term vs long term brand advertising and how to navigate partnerships and collaborations. I honestly can’t praise them enough for the work they’ve put into our project.

The team’s input has been invaluable to us and we couldn’t be happier with the direction they’ve taken with our brand.

Tim Weigh
Co-founder, Othr Half