How we helped turn a legacy product into marketings greatest gift to marketers

Client

  • Albi

Project

  • Brand Development

Work

  • Brand Strategy
  • Brand Naming
  • Brand Identity
  • Marketing Strategy
  • Copywriting
  • Digital Design
  • Product Design
  • Verbal Identity

Albi makes your customers feel more loved and more important. Your customers, wherever they may be, are tired of generic and irrelevant marketing. They want personalisation, without the creepy factor.

The evolution of a 15 year old product trusted by millions of users across Australia and has grown into a purposely designed, customer experience platform to help franchises and multisite businesses streamline, simplify, and automate their outputs, empowering marketeers to make smarter marketing decisions.

We’ve rebuilt and re-engineered the existing platform to strengthen the framework and deconstructed legacy perceptions to reposition the business as a category disruptor, reigniting passion back into the team from an executive board level, to development, to customer support team.

The creative team at Maker Street challenged our ideas and made us think differently about how we could build our dream and I am certain we have a far superior product and brand framework because of it.

We are over the moon with the work they’ve done, their knowledge and their expertise when it comes to branding, strategy and design. I highly recommend Casey and his team.

Meyrick Adams
Director, Albi