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brand

Branding

When is the ideal time to do a brand refresh?

Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you recently gone through a merger or acquisition? Does your brand feel inconsistent across different touch points? These are just a few questions you…
makerstreet
April 5, 2023
Advertising

How to Define a Budget for Advertising

We always see a fair bit of confusion when it comes to advertising budgets. This poses the question: What’s the difference between Advertising, Marketing and Sales? They’re all the same thing, right? Well, no. Marketing is essentially an umbrella that covers the overall selling of…
makerstreet
January 8, 2020