Brand Strategy and Design Studio
Brand strategy is the setup, design scores the goal.
We design better businesses, and it starts with better brands. Investing in solid foundations and a sound brand strategy framework guides consistent brand communications and sets the growth pace for locally grown Sunshine Coast Brands.
Brand Strategy and Design
Our approach to grooming and growing both a consumer facing and B2B brand follows a consistent multi-phase process that helps us determine the essence of the brand, the roadmap, the distinctiveness, the purpose and how it all fits together.
The process we follow is broken up into three distinct phases starting with a Brand Immersion workshop, we then move onto the craft of the brand signifiers, and then move to the brand application.
We’ve set out below exactly what this process looks like so you can start to understand how we might work together. Or, it’s here for you to steal and implement into your own business, each to their own!
Finding and articulating your point of difference and using that to position your brand away from your competitors is essential in successful modern marketing.
Our brand strategy immersion workshop’s are a collaborative round-table with both internal stakeholders and relevant members of our Maker Street team. We prefer to run these at your offices, in an environment that you’re comfortable in. These brand strategy workshops allow our team to absorb and soak up everything we possibly can about the business, the direction and the requirements of your brand.
Generally, these workshops can last up to 3 or 4 hours depending on the business, so we recommend leaving a buffer on your first workshop with us. Just in case!
Post-workshop, we take all the research and insights gathered, synthesis the data and report back our findings for review and approval to ensure we’re on the right track. Once approved, this report is then used as the foundations for your brand strategy.
Once we understand the feeling, the perceptions and the experience you’re trying to build for your customers, we can start to develop what helps you fit out (because lets face it, no one ever changed the world by fitting in).
Here, we start to develop the assets that help you control the conversation. And we do it through the clever craft of what we refer to as brand signifiers. These signifiers make up your visual and verbal identity systems (logos, colours, typefaces, brand feeling, brand language and tone of voice, etc.), right down to the advertising you produce, your website, your packaging, etc.
Every touchpoint a customer has with your business, needs to be carefully considered and purposely crafted to ensure the brand experience consistently reinforces your brand strategy (values, morals, ethos etc) and positioning.
And, all those signifiers start with a strong and coherent brand identity system.
Sometimes referred to as the rollout phase. This phase is all about the craft of everything that lives inside your brand atmosphere (which is bigger than the sunshine coast). This phase of brand design is about applying the brand in a more functional way to enable you to use it and do business.
Armed with a strong identity framework, we plan out and design your owned media assets; your brand collateral, brochures, websites, shirts, uniforms, pens, compendiums, signage, social media, pos displays, launch advertising, posters etc.
This is where your brand, really begins to take form and come to life in the real and tangible world around us.
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