--- title: "Branding Insights Journal - Page 2 - Maker Street Studios" description: "Brand strategy, identity, and design thinking from a Brisbane branding agency. Practical guides for founders building brands that last." url: "https://mkrst.co/journal/page/2/" updated: 2026-03-27 --- # Branding Insights Journal - Page 2 - Maker Street Studios > Brand strategy, identity, and design thinking from a Brisbane branding agency. Practical guides for founders building brands that last. URL: https://mkrst.co/journal/page/2/ ## The Feed ### [Flashback: Like a Disposable Camera, Yet Nothing Like a Disposable Camera](https://mkrst.co/journal/flashback-like-a-disposable-camera-yet-nothing-like-a-disposable-camera/) Read it Posted on 11/05/24 in Branding. How brand strategy and identity design helped Flashback translate nostalgia into a distinctive product brand, digital, reusable, and built to last. ### [Building a Disability-Led, Female-Owned Toilet Paper Startup](https://mkrst.co/journal/building-a-disability-led-female-owned-toilet-paper-startup/) Read it Posted on 10/23/24 in Branding. How brand strategy and identity design helped Shht Happens stand out in a commoditised category, with purpose, personality, and a name worth remembering. ### [Track and Measure Brand Equity: A Guide for Modern Businesses](https://mkrst.co/journal/track-and-measure-brand-equity-a-guide-for-modern-businesses/) Read it Posted on 10/23/24 in Branding. Brand equity is not soft metrics and vibes. Here is how to measure the value your brand development investment is actually building. ### [How to Create a Brand Manifesto That Resonates with Your Audience](https://mkrst.co/journal/how-to-create-a-brand-manifesto-that-resonates-with-your-audience/) Read it Posted on 10/15/24 in Branding. A brand manifesto is not a mission statement in disguise. It is the strategic articulation of what your brand believes, and why anyone should care. ### [How We Helped a Safety Consultancy Reintroduce Themselves to the World](https://mkrst.co/journal/how-we-helped-a-safety-consultancy-reintroduce-themselves-to-the-world/) Read it Posted on 10/04/24 in Branding. Verus needed more than a new logo. They needed a brand system that reflected their practical approach to safety, and reintroduced them to Australia's largest organisations. ### [Building a Brand That Lasts: Key Steps for Long-Term Success](https://mkrst.co/journal/building-a-brand-that-lasts-key-steps-for-long-term-success/) Read it Posted on 10/03/24 in Branding. Short-term brands chase trends. Lasting brands are built on strategy, systems, and the discipline to protect them as the company scales. ### [The Art of Seduction: Why Brand Connection Is Just Like Dating](https://mkrst.co/journal/the-art-of-seduction-why-advertising-is-just-like-dating/) Read it Posted on 09/28/24 in Branding. Great brands, like great relationships, are built on trust, consistency, and the slow accumulation of meaning, not a flashy first impression alone. ### [Brand Protection: What It Means and Why It’s the Most Important Investment in Your Brand](https://mkrst.co/journal/brand-protection-what-it-means-and-why-its-the-most-important-investment-in-your-brand/) Read it Posted on 05/09/23 in Branding. Brand protection is not legal paperwork filed after the fact. It is a strategic discipline that starts at naming and extends through every identity and design decision. ### [Branding for Startups: Where to Invest Before You Scale](https://mkrst.co/journal/branding-for-startups/) Read it Posted on 05/03/23 in Branding. Startups do not need a brand agency before they have product-market fit. But they do need brand foundations, and the earlier, the cheaper. ### [Brand Audit Workbook: How to Evaluate Your Brand Before You Invest in Change](https://mkrst.co/journal/brand-audit-workbook/) Read it Posted on 04/13/23 in Branding. Before you rebrand, refresh, or spend another dollar on design: run your brand through this audit. It will tell you what is working, what is broken, and what actually needs to change. --- Maker Street Studios (MKRST) is a branding agency in Brisbane, Australia. - Start a project: [Contact](https://mkrst.co/contact/), studio@mkrst.co, +61 7 3556 5329 - Index for agents: [llms.txt](https://mkrst.co/llms.txt) - Homepage in Markdown: [index.md](https://mkrst.co/index.md) - Sitemap: [sitemap.xml](https://mkrst.co/sitemap.xml)