--- title: "How We Helped a Safety Consultancy Reintroduce Themselves to the World - Maker Street Studios" description: "Verus needed more than a new logo. They needed a brand system that reflected their practical approach to safety, and reintroduced them to Australia’s largest…" url: "https://mkrst.co/journal/how-we-helped-a-safety-consultancy-reintroduce-themselves-to-the-world/" updated: 2026-06-19 --- # How We Helped a Safety Consultancy Reintroduce Themselves to the World - Maker Street Studios > Verus needed more than a new logo. They needed a brand system that reflected their practical approach to safety, and reintroduced them to Australia’s largest… URL: https://mkrst.co/journal/how-we-helped-a-safety-consultancy-reintroduce-themselves-to-the-world/ Posted in [Branding](https://mkrst.co/journal/branding/) ## How We Helped a Safety Consultancy Reintroduce Themselves to the World Reading time: 2 min ![Verus Project](https://mkrst.co/wp-content/uploads/2024/10/Verus-Project.avif) ![Casey Meyrick MKRST](https://mkrst.co/wp-content/uploads/2026/03/Casey_Meyrick_MKRST_2024-150x150.png) Posted by Casey Midgley Founder, Maker Street Studios on 4 October 2024 Verus is a safety consultancy with a practical approach to workforce challenges. They design, develop, and deploy safety solutions for Australia’s largest organisations, making sure everyone gets home safely. But their brand did not reflect the calibre of their work. They had outgrown their identity and needed to reintroduce themselves to the market with a brand that matched their expertise. ### The challenge: credibility without corporatism Safety consulting sits in a difficult brand territory. Too corporate and you feel like a Big Four checkbox. Too casual and enterprise buyers will not take you seriously. Verus needed a brand that communicated authority, practicality, and human care, all at once. ### Our approach We ran a full brand development engagement: - **Brand Strategy**: Repositioning Verus around their practical, deployment-focused difference. Not consultants who deliver reports, partners who deliver outcomes. - **Brand Identity**: A new visual system: logo, colour palette, typography, and layout language that feels established and approachable. - **Brand Design**: Application across proposals, presentations, digital, and environmental touchpoints. - **Brand Launch**: Rollout plan for reintroducing the brand to existing clients and new markets. ### The result Verus emerged with a brand system they could own, documented guidelines, production-ready templates, and an identity that opened doors in enterprise sales conversations. That is what a rebrand should do: not just look different, but make the business easier to sell, easier to trust, and easier to grow. ### When consultancies need brand development Professional services firms often rely on reputation and referrals long past the point where their brand is helping. If your identity was designed when you had ten employees and you now have a hundred, your brand is lying about who you are. To discuss strategy, identity, or a full brand development engagement, [start a conversation with our studio](https://mkrst.co/contact). ### Questions founders ask #### What was the brand problem Verus needed solved? Their brand did not reflect the calibre of their work. Verus designs, develops and deploys safety solutions for Australia's largest organisations, but they had outgrown their identity and needed to reintroduce themselves to the market with a brand that matched their expertise and the scale of client they serve. #### Why is safety consulting a difficult brand territory? Because the tone has a narrow band. Too corporate and the firm reads as a compliance checkbox. Too casual and enterprise buyers will not take it seriously. Verus needed a brand that communicated authority, practicality and human care at once, which is a strategy problem before it is a design one. #### What did the engagement include? A full brand development arc. Brand Strategy repositioned Verus around their practical, deployment-focused difference. Brand Identity delivered a new visual system covering logo, colour, typography and layout language. Brand Design applied it across proposals, presentations, digital and environmental touchpoints. Brand Launch covered the rollout to existing clients and new markets. #### What did the rebrand change for the business? Verus came away with a brand system they could own, documented guidelines, production-ready templates and an identity that opened doors in enterprise sales conversations. That is what a rebrand should do: not just look different, but make the business easier to sell, easier to trust and easier to grow. #### How do I know if my consultancy has outgrown its brand? If the identity was designed when you had ten employees and you now have a hundred, the brand is lying about who you are. Professional services firms often lean on reputation and referrals long past the point where the brand is helping, which quietly caps the size of deal they can win. ### Like what you read? Subscribe for more! We publish new thinking on brand strategy, identity, and growth each month. If this article was useful, we'd love to share more as we publish it. We won't sell or share your details. Your privacy matters to us. ### More Reading [View all](https://mkrst.co/journal/) #### [Do You Own Your Logo? What an Australian Contract Must Say](https://mkrst.co/journal/do-you-own-your-logo-australia/) Read it #### [Canva, AI Logo Generator or Branding Agency? An Honest Comparison](https://mkrst.co/journal/canva-ai-logo-generator-or-branding-agency/) #### [What Is AI Branding? 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