Branding Strategy

Finding and articulating your point of difference and using that to position your brand away from your competitors is essential in successful modern marketing.

Our branding strategy immersion and alignment workshop’s are a collaborative round-table with both internal stakeholders and relevant members of our Maker Street team. We prefer to run these at your offices, in an environment that you’re comfortable in. These branding strategy sessions allow our team to absorb and soak up everything we possibly can about your business, the direction and the requirements of your brand.

After the workshop, we take all the insights gathered, synthesise the data and report back our findings for review and approval to ensure we’re on the right track. Once approved, this report is then used as the foundations for your branding strategy.

Let’s talk Brand Strategy

Branding Identity

Once we understand the feeling, the perceptions and the experience you’re trying to build for your customers, we can start to develop what helps you fit out (because lets face it, no one ever changed the world by fitting in).

Here, we start to develop and craft the assets that help you control the conversation. And we do that with the clever craft of what we refer to as branding signifiers. These signifiers make up your visual and verbal identity systems (logos, colours, typefaces, brand feeling, brand language and tone of voice, etc.), right down to the advertising you produce, your website, your packaging, etc.

Every touchpoint a customer has with your business, needs to be carefully considered and purposely crafted to ensure the brand’s experience consistently reinforces your branding strategy (values, morals, ethos etc) and positioning.

And, all those signifiers start with a strong and coherent branding identity system.

Let’s talk Branding Identity

Branding Application

Sometimes referred to as the rollout phase. This phase is all about the craft of everything that lives inside your brand’s atmosphere. This phase of brand design is about applying the branding in a more functional way to enable you to use it and do business.

Armed with a strong branding framework, we plan out and design your owned media assets; your brand collateral, brochures, websites, shirts, uniforms, pens, compendiums, signage, social media, pos displays, launch advertising, posters etc.

This is where your branding really begins to take form and come to life in the real and tangible world around us.

Let’s talk Brand Application